Yandex Metrica and NANA800 Analytics: the difference

Yandex Metrica counts site visits, traffic sources and ads for free, while NANA800 Analytics counts events by your own user id on a site, in an app and on a server. Metrica answers where visitors came from, nana800 answers what each person did in the product. They are usually used together.

Updated: November 11, 2026

NANA800 Analytics compared with Yandex Metrica
Feature	NANA800 Analytics	Yandex Metrica
Price	100,000 events a month for free, then $0.015 (1.5 RUB) per 1,000	Free under the terms of use. A paid Metrica Pro exists for large businesses
What it counts	User events with your id: actions on a site, in an app and on a server	Site visits and page views, goals, traffic sources, ads
utm and yclid tags	Kept when your code passes them as event properties	Parsed automatically, source and ad reports are ready at once
Funnels	Up to 20 steps from any events with conditions, a conversion window, the median time between steps	Up to 10 steps, up to 3 conditions per step: page views, goals, event parameters. A period of up to 360 days
Retention and cohorts	A retention report by day, week and month cohorts from the events you pick	Retention reports and cohort analysis are available
History of one person	A user card with the stream of all their events and properties	Raw visit data with the clientID browser identifier through the Logs API
Apps and servers	One library for a site, React Native, Expo, Electron and Node.js, all in one project	Mobile apps use a separate service, AppMetrica, free up to 100M events a month
Access for a client	A public dashboard link without login, a viewer changes only the period	Statistics access for any user with a Yandex account, who must sign in. Some reports are hidden from them
Session recordings	No	Webvisor

When to choose NANA800 Analytics

You need product analytics: what every signed up user does, not only visits
You need events from an app and a server together with the site, by one person id
You need funnels and retention from your own events with property conditions
You want to show a client a dashboard by a link, without a Yandex account

When to choose Yandex Metrica

You need free web analytics of visits, traffic sources and ads
You need visit recordings in Webvisor
You want tags and ad reports without writing code

How to use them together

Metrica stays for traffic and ads: where people came from, what a visit cost, which ads work. nana800 covers what happens after sign up: registration, creating a project, payment, coming back a week later. To connect the two, pass the utm and yclid tags as nana800 event properties, as the guide to events and tags shows. Then funnels and retention can be split by ad campaign.

Frequently asked questions

How is product analytics different from Yandex Metrica?

Metrica counts site visits and traffic sources. Product analytics like nana800 counts the actions of specific users by their id on a site, in an app and on a server. From them it builds funnels, retention and the history of each person.

Should I remove Metrica when I add nana800?

No. They answer different questions and work on one site side by side. Metrica stays for traffic and ads, nana800 for user behavior in the product.

Does nana800 send data to Yandex Metrica?

No. nana800 keeps events to itself and sends them nowhere. utm and yclid tags can be kept in nana800 as event properties, but Metrica gets them through its own counter.

Can I show a report to a client without access to my account?

In nana800 yes: a public dashboard link opens without login. In Metrica statistics access goes to a user with a Yandex account, who has to sign in.

Sources

Facts about Yandex Metrica were checked on November 11, 2026 against the public pages of the service.